FIRST LINE ALL CAPS USING HEADING “H4” is a pithy line relating to the work
First line of text is regular body copy but bold. it is a summary of the whole page
Explain very briefly what we were asked to do and why this was necessary
By referring to the insights, creative and execution, round up what the campaign was all about. use hyperlinks where necessary. no need to get too technical, this is us talking about our work. think of it as how you’d enthusiatically explain a campaign to a genuinely interested friend at a social gathering who wanted to learn more about it.
don’t worry about listing all the measurements, focus on the impact. results should relate back to objectives, so think about outcomes connectived to the problems and the executions described earlier on.