THE GOODNESS OF HOME

The taste of home is a memory everyone can relate to.

THE BRIEF

Launch Ace’s new product in KZN and the Eastern Cape and drive trial.

THE CAMPAIGN

Memories and taste have a powerful connection. We triggered a trip down memory lane by asking fans to indulge in a bit of nostalgia. We encouraged people to share memories of their favourite home cooked meals and then post content featuring their efforts to recreate it.

We knew our fans had memories of their own to share, so we asked them to let us know what their favourite home cooked meals were.