INFO THAT’S EASY TO DIGEST.

When you need to make the fibre vibe better.

THE BRIEF

Announce the launch of New ACE Plus Fibre.

THE CAMPAIGN

Nutritional information is often dry, boring and hard to absorb. Which is very unlike the product in question. So we educated our consumers about the health benefits of new ACE Plus Fibre in a fun and easily understandable way. Fibretorials. Knowledge that’s easy to take in.

All the cheese. And the fibre.

Aren’t Sushi and Wasabi cute together?