…but is there a market in the Gap? Jordan’s been raving about these guys for a while so i thought i’d check it out. Clever idea, but i’ll reserve judgement until after i’ve seen the first issue.

Milk Online Mens Magazine

Take content from around the interweb, mix it up with your own, take some pics of local hotties, ship it off to a database and cash in on the advertising.

Sounds like a fine business plan.